Are you one of those who dream of owning a really lovely shop where you can decorate it with all the lovely furniture, paint it with your favourite colours, and imagine having people going in the shops buying things you sell. When I look at some of these lovely eateries in town, that thought crossed my mind. These people are among those who have the same dream. You totally understand. They way they decorate it, you know it's every favourite items they can think of. The theme, the fabric on the sofa, the colour of the chairs, totally one of the things you normally want in the shop of your dream.
I entered a few of these eateries with that "dream shop" concept. They are really lovely, You gonna love what you see. But...suddenly I wonder, is it enough to just materialize the dream shop into reality, which gonna cost a fortune, but How practical that dream shop is in reality? In reality, you don't have a fairy godmother to magic wand that dream shop to simply appear before your eyes. Some of them sold a land, even work for years to have enough fund to afford that shop. So, do you think you make your dream shop just as an exhibition for people to pass by, to drop by and compliment the shop? Is it enough? IT'S NOT.
Shop is where you do a business. A business means you expect profit to come from your investment. That investment is gonna be your source of income. That income you gonna use to afford your life necessities as well as your family's. So in reality, a dream shop will be your nightmare if you simply invest without return. Eventually you gonna lose that dream shop to the premis owner when you can't afford the monthly rental. You might gonna lose more when you start sacrificing your asset to save your dream shop. You get my point here? That dream shop must make money to continue to exist!
From my observation, some of these dream shop owners, they think profit with come as long as they manage to make the dream shop come true. When they realize that business is more than just how beautiful their premis is. They don't have enough worker, they simply being hasty about the foods they sell, they don't care if they have a special recipe, they think anything will be good enough as long as the place is lovely. NO. Not true. I sat at one dream shop last weekend and they made the shop so exclusively lovely but they talked to each other like they were at the wet market. They were some non-apron young girls handling the foods and orders, and they were too busy talking and laughing, they forgot the orders. No wonder, they were busy with their phone too. Oh man. The owner sat there talking out loud, bragging about the shop being the loveliest around, and spoke about his plan opening at a bigger premis. But as he was talking, the few customers in the shop were not even served well. Some of the foods arrived half an hour later after we reminded them, they said they didn't know about the order. Goodness!! How?? You plan to open in a bigger premis when you can't even manage a small premis! No, don't do that please. Don't do that to your dream shop.
I am not here to just criticize, cos I know and I can feel the kind of achievement to finally have your dream shop. But don't stop there. You guys are doing alright, but don't take it lightly whatever the business activities in the shop. That is the "heart" of the dream shop. It is what makes money. It's a big mistake to simply open one and treat it like "a haunted shop" instead. Like this other dream shop I went to, he got NO worker!! He said he would prepare the food alone, and we would have to wait if we order a lot. A beautiful restaurant like that, and he could not even have one assistant! He thought he could run it alone? Oh gosh, don't do that lah! We asked him why he got no worker? He said, not easy to find workers. He was right but he must know about this before he decided to make that restaurant. Don't act like he only learn about some obvious reality in life after spending so much.
Deep in my heart I hope that they can continue! I want them to continue. I love seeing people achieving their dreams, cos it can inspire me and a lot more other people. But they might just in the learning process, so I hope they won't give up. Please continue building more dreams from that dream shop. May you achieve more and more dreams from there.
Note : I know you have your dream shop too :))
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