When you go through a product advertisement especially on health and beauty, what you’re always looking for are the testimonies. You can say that testimonies are very effective way to make people want to try your products. Especially when you can see an image of Before and After. Yeah they do work. But I’m not sure if most of you notice that a lot of Before and After images used by some products are just not convincing enough. In the era of “Photoshop Is The Best And The Cheapest Makeup” makes you even critical about testimonial pictures. Are there really the results of a good product or just a good photoshop skill? Or worse yet, not even photoshop at all. The before and after images are just – Epic Fail.
If you are selling some skin beauty products that need you to convince people that they pay a few hundred bucks on some pills to get really smooth and fairer skin, using the wrong images will only make people doubt or even lose interest when the images are trying to "buy impression with a cheap price" cos with your effort of putting images with extra lighting, extra make-ups - you expect that people would just believe it's all the work of the product that you are selling. I mean, even if your products really work, but never expect to get people's confidence cheap, cos it's not. It's good if not many are as critical as I am, cos I understand that not everyone works with pictures a lot to even question much. Okay, maybe I'm just your unlucky case. Okay, but if you can, don't ruin your marketing like that. Just saying. Good luck peeps :)
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